Monday, June 12, 2006
Upgraded user interface of the Reports Page:
Create a New Report tab
Recent Reports tab
Report Templates tab
Customize date ranges
Schedule and save reports
Read more at http://forums.searchenginewatch.com/showthread.php?t=12060
Sunday, May 28, 2006
Currently, video ads are available to AdWords advertisers in the US, Canada and Japan.
Read more about AdWords click-to-play video ads or view some samples
source: Blogger.com (Posted by Sarah, Inside AdWords crew); AdWords.google.com
Saturday, April 15, 2006
Basic question: What are YOUR needs?!
Define what your needs are, who you need to target, and how you want to go about it. Then, you will be able to easily select the option that best suits your needs.
If you would like to use only one ad, need basic reporting (impressions, clicks, cost), want to target people from a specific location...then the Starter edition is the ideal tool.
If, on the other hand, you need to use more than one ads, need broad based reporting (all reports included, also customization of reports), need broad targetting of people, want different bidding options plus additional tools (keyword tool, trafic estimator, etc) then consider using the Standard edition. Its an all in one solution.
Thursday, April 13, 2006
What I personally like the most about this product is that it is truly user friendly. Through its intuitive interface you can select the feature you want and analyze your data with just a few clicks.
Basically it offers webmasters tools that are necessary for the success of their SEO and marketing attempts.
Overview of the features included in the SEO Administrator are:
The Ranking Monitor: Very nice tool for tracking your sites ranking position on a wide range of search engines (includes Google, Yahoo, MSN, AltaVista, AllTheweb, Lycos, HotBot and many others).
The Link Popularity Checker: Want to track the number of existing inbound links to your website? With the Link Popularity Checker, you keep track of inbound link activity and through the capacity to maintain the history of your linking activity, you can also be informed of new and out-dated links.
The Site Indexation Tool: Intuitive tool that displays which of your web pages have been indexed by search engines.
The Log Analyzer: Tool that does a comprehensive analysis of your log files.
The Page Rank Analyzer: Determines the Google PageRank and number of inbound links for your pages.
The Keyword Suggestion tool: View the searches made for your selected keyword phrases as proposed by major keyword suggestion services, such as Overture, WordTracker, etc. By selecting the right keywords, as a result you can target the right audience and guide them to your website.
The HTML analyzer: Analyze effectively the content of your HTML pages (keyword weight and density).
The Google Data Centers Program: Make queries on all Google Data Center
The Snippets Viewer: Evaluate the descriptions displayed in search engine organic results
The program is offered on the 3 Editions: Standard, Special and Expert.
Download SEO Administrator and see all the features of this search engine optimization tool live!
Tuesday, April 11, 2006
Title Tag - A title tag makes up the sentence or group of words displayed on the top bar of your Web browser. It plays a major role on your search engine rankings. You should include your keywords in the Title Tag, but not in a repetitive manner. Basically a Title Tag must be made up of about 90 characters, although you could also take into account the length of Titles displayed by search engines (i.e Google) in results. The Title Tag is found right after the Head tag.
Description Tag - This is an important part of your optimization as this is the text that will give crawlers an idea of what your site is about. It should be a total of 250 characters clearly explaining and describing your website. You can also see that some search engines use Description tags as a quick summary (description) of a site displayed in search results. The principle is always, not to overuse or repeat your keywords in your description as this is considered as spam.
Keyword Tag - These are the words that you are targeting and want to compete for (want to rank for on search engines). After having decided which keywords you want to use, put them in the Keyword Meta Tag in order of importance. Again, do not repeat or overuse keywords!
There are tools to help you determine which keywords are those that render the best results (search or bidding wise). Some are the Google AdWords Keyword Tool, Overture Keyword Selector Tool and the Bidding tool (shows you how much competitors are bidding for specific keywords), etc. A quick Google search will also render a list of Meta Tag Analyzers and Keyword Density Analyzers which help you in the evaluation of your web page meta tags and keyword density.
Sunday, April 09, 2006
Microsoft has a new service for creating your own website (free domain name, Web site, and e-mail accounts) - Microsoft Office Live!
It offers you three types of services:
- Microsoft Office Live Basics - Free during and after beta.
- Microsoft Office Live Collaboration - Free during beta /fee based after beta
- Microsoft Office Live Essentials - Free during beta /fee based after beta
From Microsoft Office Live (FAQ):
"At this time, Microsoft is offering a beta version of its Office Live services only to a test group of small business owners and managers in the United States. At the end of the beta period (late 2006), these services will become available to all U.S. small-business customers. Also in late 2006, we will initiate additional beta programs in select markets outside the United States."
Check it out an post your comments!
Saturday, April 08, 2006
Now, AdWords advertisers can download this application to their computer desktop from where they will be able to manage/edit and upload their updated AdWords PPC (Pay Per Click) campaigns.
It's a tool that allows advertisers to manage their campaigns fast and easy (among the features offered are bulk editing, easy uploading, and more...).
It is in the early developemental stages (beta) - you can learn more about AdWords Editor by visiting AdWords Editor Home Page or the AdWords Editor FAQ/Support Page .
This tool is currently being offered to some selected advertisers (invitation based) for evaluation purposes. However, you can apply to use of AdWords Editor in order to be considered.
Check it out and post your comments!